Special Session

Special Session

Special Session I: 5G Mobile Communications I


October 22 (Wednesday), 2014
08:20-09:50

Session Title Invited Speakers
08:20-08:50 Nokia 5G System Design Dr. Hao Guan
Radio Systems Research
Manager, Nokia
08:50-09:20 5G - Post Smartphone Era Mr. Gu Liang
Senior Project Manager, Huawei
Technologies
09:20-09:50 Carrying Your Own Coverage: Mobile
Personal Cell in 5G Mobile Network
Dr. Chung G. Kang
Professor, Korea University



Invited Talk : "Nokia 5G System Design"
Dr. Hao Guan, Radio Systems Research Manager, Nokia

Abstract:
The use cases and requirements for 5G will be more diverse than for any of previous generation. 5G will need to be scalable and flexible so that a broad range of use cases ranging from instant downloads of huge files to remotely-controlled robot applications can be accommodated with TCO efficiency and sufficient quality of service. 5G will deliver x10,000 capacity increase, peak data rates higher than 10 Gbit/s, and a minimum perceived user data rate of 100 Mbit/s will be achievable even under heavy network load or at cell edge but also virtually zero latency to support tactile communication, real time control or augmented reality and high reliability – for the users to experience no limits in connectivity on any service they decide to use but also for connected machines to accommodate mission-critical use cases and real time control. We’ll discuss the key technology enablers, and share our cm-wave research and mm-wave research result, together with several key technique components like Duplexing scheme, Massive antenna. At the end an estimated timeline for 5G research, standardization and commercialization will be presented.
Biography:
Dr. Hao Guan is leading the Radio Research Beijing team in Nokia Networks. She is responsible for developing new Radio technologies to ensure Nokia innovation leadership also in the future. Currently, she is focused on 5G radio, 3GPP LTE R12/13 standardization, LTE network evolution and interference management, VoLTE and Smartphone Signaling impact. Hao started her industrial telecoms career in 1999 when she joined Nokia Research Center in Beijing. In this position, she developed the UTRAN TDD link simulator and later work on FDD with several early patents for HSUPA. In 2001, Hao managed the Radio Lab team in Beijing and lead the UL project to create concept for HSUPA and its demonstrator, and the team developed the world 1st HSUPA DEMO for Nokia, which was successfully showed in MWC and
CTIA 2005. Hao was involved in Nokia internal 4G projects and also participated in EU’s WINNER I and WINNER II projects, which were early 4G research before 3GPP started the LTE work. In NSN, from 2007 Hao was leading the team working on the LTE standardization and concept, and in parallel she also participated in IEEE/WiMAX system design. Later in 2008, Hao ramped up a TD-LTE Product research project which was focused on system performance considering scenarios out of the standard 3GPP environment, results of which have been largely used in NSN TD-LTE products. To further understand the cellular network, She started work on joint projects with world leading operators for their network evolution, focusing on small cell, AAS, C-RAN. Since 2012 Hao has more focus on 5G study and was invited as a foreign company expert for China’s 863 expert group in 2014. Hao received her M.S.(1996) and Ph.D.(1999) in Electrical Engineering from Northern Jiaotong University.


Invited Talk : "5G – Post Smartphone Era"
Mr. Gu Liang, Senior Project Manager, Huawei Technologies

Abstract:
5G will extend its service from enhanced mobile broadband to vertical markets such as connected cars, industry automation and smart metering. This grand vision leads to a set of requirements and challenges. 5G wireless networks will support a 1,000-fold gain in capacity, with connections for at least 100 billion devices, and a 10 Gbps individual user experience capable of extremely low latency and response times. There are many questions arising: what are the key requirements for 5G wireless? Is there a need to design a new radio access technology? What are key enabling technologies? This talk will first elaborate the implications of 5G vision and requirements on air interface and network architecture design principles. Then we will highlight several key technologies which will enable an adaptive and unified air interface design. With such a framework, it is feasible to optimize the system design based on service, device capability, mobility, deployment scenarios and spectrum usage and provide a mechanism for future service expansion. Finally, recent progresses of Huawei's 5G research will be presented.
Biography:
Mr. Gu Liang is a Huawei senior project manager. He has more than 14 years of experience on wireless products, standardization and advanced research. Since 2005, he joined Huawei. He was actively involved in WiMAX and LTE standard development. Many of his ideas have been adopted in standards and products. He is currently leading 5G RF system research and 5G prototypes. He and his team have released the Huawei first 5G prototype: Ultra Node. He has more than 60 granted patents.


Invited Talk : "Carrying Your Own Coverage: Mobile Personal Cell in 5G Mobile Network"
Dr. Chung G. Kang, Professor, Korea University

Abstract:
Small cells are envisaged as one of the key technologies to cope up with explosion of mobile data traffic as they are vital to improving the areal capacity by mobile data offloading and spectral reuse in the cellular system. In fact, cellular capacity has been steadily increased by deploying the small cell in the smaller site, e.g., pico-cell and femto-cell, ever since its inception. What would be the ultimate form of small cell? Imagine a portable and invisible base station which can be carried to provide the cellular coverage on the move. Naturally, it uses wireless backhaul and sidehaul, overcoming the limitation of the fixed cells. Due to its flexibility and portability, one’s own coverage can be carried at anywhere, even facilitating elimination of the cell-edge. We also have a conjecture that the personal mobile cell can be a part of mobile content distribution network (mCDN), caching the traffic-intense video contents opportunistically or cooperatively in the edge cloud. Due to the ubiquitous nature of connected objects in the Internet of Things (IoT), meanwhile, the envisaged personal mobile cell can be implemented as a cost-effective IoT access point, which supports a massive number of IoT devices with low overhead and extremely high energy efficiency. This story would make sense when individual smart phones are turned into the tiny portable base stations in the future. In this talk, we want to share this rather disruptive and immature vision on mobile personal cell through introduction of the on-going related projects to 5G industry and research community.
Biography:
Dr. Chung G. Kang received the B.S. degree in Electrical Engineering from the University of California, San Diego in 1987 and the M.S. and Ph. D. degrees both in Electrical and Computer Engineering from the University of California, Irvine, in 1989 and 1993, respectively. While working on his Ph.D. dissertation from June 1991 to May 1992, he was also with the Aerospace Corporation in El Segundo, California, as a part-time member of technical staff (MTS). In 1993, he joined Rockwell International Inc. in Anaheim, California. Since March 1994, he has been with the department of radio communication & engineering and later, with the department of electrical engineering at the Korea University, Seoul, Republic of Korea, where he is currently a full professor. In the academic year 2000-2001, he was a visiting associate .
professor at the University of California, San Diego, where he was jointly affiliated with the Center for Wireless Communications. His research interests include next generation mobile radio communication system and wireless networks, with special emphasis on physical layer/medium access control layer design and performance analysis. His recent research is focused on the cross layer design issues for device-to-device communication, small cells, and millimeter wave-based 5G system. He has been a chair of 2.3GHz IMT-WiBro Project Group (PG702) in Telecommunications Technology Association (TTA), which is a standard development organization (SDO) of mobile communication in Korea. He is a member of IEEE COMSOC, IT, and VT, and KICS, having served as a chair of KICS Mobile Communication Technical Activity Group, and currently serving as a vice president of KICS.


Special Session II: 5G Mobile Communications II


October 22 (Wednesday), 2014
16:00-17:30

Session Title Invited Speakers
16:00-16:30 Vision for 5G Mobile Systems Dr. Kyu Jin Wee
Vice President, TTA
16:30-17:00 5G with Networked Society Dr. Dongjoo Park
Director, Ericsson-LG
17:00-17:30 Cooperative MIMO Communication in the
Cellular Network
Dr. Sungcheol Chang
Director, ETRI


Invited Talk : "Vision for 5G Mobile Systems"
Dr. Kyu-Jin Wee, Vice President, TTA

Abstract:
5G mobile systems are currently being developed by research institute, industry fora and ITU as well. This presentation reviews the nomenclature of mobile systems, particularly generation concept and on-going discussion on the key characteristics of 5G mobile systems including radio spectrum issues within ITU-R, which had initiated the mobile systems’ generation concept and provided the vision since 1985. With the review of activities of ITU-R, it would help researchers, academia and technology developers who have not involved in the ITU meetings to understand the environment of mobile systems’ generation and then the role of ITU for the mobile systems.
Biography:
Dr. Kyu-Jin WEE is a Vice President of Telecommunications Technology Association (TTA) since 2012. TTA is an accredited standard development organization for ICT in the Republic of Korea. Before he joined TTA, he worked for Korean Government around 20 years for spectrum management and standardization. He has also participated in various international and regional conferences including ITU and APT since 1992. He was a Chairman of APT Management Committee and a Committee Chairman of ITU PP-10 and WTSA-12. Since 2008 he is a Vice Chairman of APG. He was one of members for the inauguration of 3GPP and 3GPP2 and also a Working Group Chairman of ITU-R WP8F to develop the ITU Vision for 4G mobile systems. He is a Working Group Chairman of ITU-R WP5D, which is now developing the ITU Vision for the 5G mobile systems.


Invited Talk : "5G with Networked Society"
Dr. Dongjoo Park, Director, Ericsson-LG

Abstract:
5G will enable the long-term Networked Society and realize the vision of unlimited access to information for anyone and anything. This vision will be achieved by the evolved versions of today’s radio-access technologies (RATs), including LTE and HSPA, with complementary RATs for specific use cases, not by replacing existing technologies. Over the past few decades, there have been significant enhancements made to mobile communication networks. This in turn has led to a massive increase in novel applications and use cases for mobile connectivity, as well as exponential growth in the network traffic. However, we have still only just begun making the transition into a fully connected Networked Society in which everything that will benefit from a connection will be connected. To enable the realization of Networked Society, several key challenges should be addressed by the future radio access solution: massive growth in traffic volume, massive growth in connected devices and wide range of requirements/characteristics with supporting affordable and sustainable network. Different solutions will be implemented to address different challenges. Evolved versions of existing RATs will be complemented with new ones targeting specific scenarios and use cases that would not otherwise be accommodated. The result can be referred to as 5G radio access as it takes user experience and overall system performance a step beyond what 4G can currently provide.
Biography:
In 1995, Dr. Dongjoo Park joined LG Electronics where he played a key role in developing communication systems and technologies such as LTE, WCDMA and ATM throughout the duration of changes from LG Electronics, LG-Nortel, LG-Ericsson and finally Ericsson-LG. He received his Ph.D. degree in Electronics Engineering from Korea University. His areas of expertise are in traffic engineering, resource management algorithms in wireless communication systems. From 2005, he started to involve in company level strategy development, and the area is extended to access network, core network and services. He is currently Head of Technology team and involved in standardization and technology strategy development. His current research interests include wireless communication system evolution including 5G, public safety network, M2M, SDN/NFV, and spectrum.


Invited Talk : "Cooperative MIMO Communication in the Cellular Network"
Dr. Sungcheol Chang, Director, ETRI

Abstract:
As the wireless data traffic continues to increase rapidly due to the spread of smart mobile devices, a new wireless communication system, i.e., 5G, is acutely needed to use efficiently the radio resource and increase the capacity. One of the goals aspired in the 5G wireless communication system is the cellular network capacity 1,000 times higher than the current wireless communication system. Multi-input multi-output (MIMO) technology is an important key to achieve the goal with dense network and wide spectrum. Theoretically, the capacity of the wireless network increases linearly with the number of transmit and receive antennas by MIMO technology which provides spatial diversity and multiplexing gain. However, there are some problems such as implementation complexity or undesirable characteristics of MIMO channel for mounting multiple antennas in mobile devices. Although various advanced MIMO technologies such as multi-user MIMO (MU-MIMO) or cooperative multi-point transmission (CoMP) are proposed, it is insufficient to meet the requirements of 5G wireless communication systems. In this talk, we introduce a ‘Cooperative MIMO’ technology for linear growth of the capacity in 5G Wireless communication systems. In cooperative MIMO technology, a mobile station configures a cluster with neighboring cooperative devices and MIMO transmission and reception are performed between the base station and cluster. The cooperative devices may be other mobile stations or equipment deployed by network operators and users. The transmitted and received signals are relayed by cooperative devices through the same radio resource used by other clusters. Of course interference signals occur by the re-use of the radio resource. If the performance improvement caused by cooperation between devices is larger than the performance degradation caused by the re-use of radio resource, the network capacity will increase linearly with the number of devices in a cluster.
Biography:
Dr. Sungcheol Chang received his Ph.D. degree in Electrical and Electronics engineering from Korea Advanced Institute of Science and Technology (KAIST) in 1999. He joined Electronics and Telecommunications Research Institute (ETRI) where he was involved in developing several pilot systems of 3G and 4G wireless communication technologies such as 3G W-CDMA and 4G WiBro. His research interests include wireless protocols design and standardization. He has participated in standardization activities of developing IEEE 802.16 specification series such as IEEE 802.16e, IEEE 802.16j, IEEE 802.16m, and IEEE 802.16n. He is currently the leader of Convergence Access Section in Communications Internet Research Laboratory. He is the project leader of developing L2/L3 wireless access technologies for 5G wireless communications. His current research interests include advanced wireless access for short latency transmission, LTE in the unlicensed band, and cooperative MIMO.



Special Session III: Software Defined Networking (SDN)


October 23 (Thursday), 2014
09:00-10:30

Session Title Invited Speakers
09:00-09:30   Towards Formally Verifiable Networking Framework for SDN/NFV Dr. Myung-Ki Shin
Director, ETRI
09:30-10:00  E2E SDN/NFV and Virtual Integrated Network Edge Architecture Dr. Nakjung Choi
Technical Director, Bell Labs,
Alcatel-Lucent
10:00-10:30  A Research on SDN Technology and
Development based on Open Source
Hardware and Software
Dr. Sungwon Lee
Professor, Dept. of Computer
Engineering, Kyung Hee
University


Invited Talk : "Towards Formally Verifiable Networking Framework for SDN/NFV"
Dr. Myung-Ki Shin, Director, ETRI

Abstract:
There have been continuous efforts and progresses regarding the research on the verification for Software Defined Networking (SDN) and Network Functions Virtualization (NFV), since incomplete or malicious programmable SDN/NFV entities could cause break-down of underlying networks shared by heterogeneous devices and stake-holders. In SDN/NFV world, it becomes important to check and verify the safety and consistency properties of SDN/NFV using formal method before the deployment of SDN applications and L4-L7 network service chains of NFV. In this talk, we introduce the latest SDN and NFV standardization activities, diverse networking platforms, and challenging issues, and then discuss a novel framework for formally verifiable networking of SDN/NFV.
Biography:
Myung-Ki Shin is currently serving as Director at Electronics and Telecommunications Research Institute (ETRI), Korea. He is a technical leader of Software-Defined Networking (SDN) and Network Functions Virtualization (NFV) standardization project in ETRI. He has been working on Internet protocols since 1994. He is an author of several IETF RFCs (RFC 3338, RFC 4038, RFC 4489, RFC 5181, etc.). He was Rapporteur of Q21 (future networks) / SG13 in ITU-T and he was also a co-PI of K-GENI which is a part of US NSF-funded GENI project. His research interests include Future Internet, IPv6, mobility, network virtualization, and SDN/NFV technologies. He was also a guest researcher at National Institute of Standards and Technology (NIST), USA from 2004 to 2005. He received a Ph.D. degree in Computer Engineering from Chungnam National University by research on IPv6 multicast and mobility in 2003.


Invited Talk : "E2E SDN/NFV and Virtual Integrated Network Edge Architecture"
Dr. Nakjung Choi, Technical Director, Bell Labs, Alcatel-Lucent

Abstract:
Network Functions Virtualization (NFV) and Software Defined Networking (SDN) are considered by many to be the two forces that will shape the future of telecommunications networks. Firstly, NFV involves porting network or telecommunications applications that today typically run on dedicated and specialized hardware platforms to a virtualized cloud infrastructure. Secondly, SDN involves increasing the network’s ability to dynamically adapt to the needs of applications and services; that is, to make the network more programmable. The two concepts are closely linked because the programmability of SDN will greatly enhance the performance and flexibility of NFV applications by allowing dynamic placement of resources and performing the choreographed networking to connect them. In this talk, E2E SDN/NFV vision and challenges will be discussed. Also, an architectural reversal is defined by the creation of a singular, distributed IP network architecture for all services that is defined by a new ‘edge’ location, comprised of a set of key virtualized integrated network edge (VINE) functions, that offers superior services delivery, scalability and economics.
Biography:
Dr. Nakjung Choi is technically directing Bell Labs Seoul and leading Network System and Service (NSS) team in Network Algorithm, Protocol, and Security (NAPS) research program. He received his B.S. and Ph.D. degrees in computer science and engineering from Seoul National University (SNU), Seoul, Korea, in 2002 and 2009, respectively. From September 2009 to April 2010, he was a postdoctoral research fellow in the Network Convergence and Security Laboratory, SNU. Since April 2010 through January 2014, he is a member of technical staff at Bell Labs, Alcatel-Lucent, Korea. Currently, he is leading a couple of projects, e.g., Enterprise SDN/NFV/vEPC, Software Defined virtual CDN (SDvCDN), Energy Efficient Network Optimization.


Invited Talk : "A Research on SDN Technology and Development based on Open Source Hardware and Software"
Dr. Sungwon Lee, Professor, Kyung Hee University

Abstract:
This talk presents how the SDN changes the mobile network architecture in 4.x and 5th generations. According to networking research issues, the Information Technology (IT) driven access and core network evolution is considered as a natural way. Especially, deployment of Cloud Computing, Software Defined Networking (SDN) and Content Centric Networking (CCN) is stimulated in mobile networks. In this trend, Software is one of the most important keywords for the new network architecture. In addition, open source based cellular network research is considered world widely. In this talk, the latest trends in the open source software and the open hardware, and its impact on the SDN based future network will be presented.
Biography:
Prof. Sungwon Lee received his Ph.D. degree from Kyung Hee University, Korea. He is currently Professor of the Computer Engineering Departments at Kyung Hee University. Dr. Lee was Senior Engineer of Telecommunications and Networks Division at Samsung Electronics Inc. from 1999 to 2008 He is Editor of the Journal of Korean Institute of information Scientists and Engineers: Computing Practices and Letters.



Special Session IV: Internet of Things (IoT)


October 23 (Thursday), 2014
15:40-17:10

Session Title Invited Speakers
15:40-16:10   Global IoT Standardization Trends and Its Prospect (oneM2M perspective) Dr. JaeSeung Song, Professor, Sejong University
16:10-16:40 IoT Technologies Trends in the Global Logistics Industry Dr. Doowon Lee
Director, Smart Infrastructure Division, LG Hitachi Co.
16:40-17:10  Security and Privacy Issues in IoT Dr. Howon Kim
Professor, Pusan National
University


Invited Talk : "Global IoT Standardization Trends and Its Prospect (oneM2M perspective)"
Dr. JaeSeung Song, Professor, Sejong University

Abstract:
The Internet of Things (IoT) is gaining ground in various vertical domains such as healthcare, home automation and public services. Since IoT connects all smart objects and enables them to communicate with each other, the intelligent services introduced by IoT will provide a huge impact on our everyday life. However, this requires a common and open platform satisfying all different needs from various stakeholders and verticals. In order for such a common service platform to be useful, an international standard is required to utilise interoperability. Many of standardization bodies including not only international standards organizations, but also de-facto/regional/national standards development organizations have been developing standards to support of lots of feasible IoT applications and services. This talk, therefore, will provide the effort of oneM2M standardisation activities for IoT/M2M common service platforms.
Biography:
JaeSeung Song is an assistant professor, leading the Software Engineering and Security group (SESlab) in the Computer and Information Security Department at Sejong University. He holds the position of oneM2M Testing Ad-Hoc Group Convenor, IEEE ComSoc IoT Architectures Research Group Chair and TTA IoT/M2M Convergence Special Project Group Vice chair. Prior to his current position, he worked for NEC Europe Ltd. between 2012 and 2013 as a leading standard senior researcher. At that time, he actively participated in IoT related R&D projects such as the Building as a Service (BaaS) FP 7 project and IoT/M2M standardizations (i.e., ETSI TC M2M and oneM2M). From 2002 to 2008, he worked for LG Electronics as a senior researcher leading a 3GPP SA standard team. He occupied leadership positions in
3GPP and oneM2M standard groups as a rapporteur and active contributor. He received a PhD at Imperial College London in the Department of Computing, United Kingdom. He holds BS and MS in Computer Science from Sogang University.

His research interests span the areas of software engineering, networked systems and security, with focus on the design and engineering of reliable IoT/M2M platforms, particularly in the context of semantic IoT data interoperability, secure software patch techniques and big data analytics. He also holds leadership roles (Publicity Chair and TPC Co-Chair) in several conferences such as Publicity Chair of IEEE WF-IoT 2014 and TPC Co-Chair of “The 3rd IEEE Workshop on Telecommunications Standards: from Research to Standards”. He has also served as reviewer for many international peer-reviewed journals such as the IEEE Wireless Communications Magazine, IEEE Sensors Journal and Elsevier’s Technological Forecasting and Social Change journal.


Invited Talk : "IoT Technologies Trends in the Global Logistics Industry"
Dr. Doowon Lee, Director, Smart Infrastructure Division, LG Hitachi Co.

Abstract:
Internet of Things (loT) is combined with existing physical devices (M2M), and many of the IT companies are concentrated in this area. In recent years, Google has acquired Nest Home Automation Company for the sale of Motorola, and Samsung Electronics signed a comprehensive Patent Cross License with Cisco and Google. Global automotive companies at CES 2014 emphasized that Smart Car IoT is important because of the added value in the future. loT services can be utilized in a variety of industries, and if we could apply this key solution to logistics and air transport services, more extensive Open Platform can be combined in a variety of ecosystems. IoT technologies will be useful for smart logistics in various ways.
Biography:
Dr. Doowon Lee is Director of smart infrastructure division at LG Hitachi. Before he joined LG Hitachi, he had worked for KPC & Glotrek as CEO for 12 years since December 1998. He received his Ph.D. degree at Kunsan National University and he studied Radiowave Engineering and bachelor’s degree from the Yonsei University. His main research interests include Internet of Things (IoT) and Its Infrastructure and Logistics related issues. He has many research & develop achievements in the area of Active RFID such as ISO/IEC18000-7 & DASH7 alliance. He is currently working on developing expandable GLIS(Global Logistics Information Synchronization) and Beacon business models.


Invited Talk : "Security and Privacy Issues in IoT"
Dr. Howon Kim, Professor, Pusan National University

Abstract:
Usually, IoT services require a lot of different technologies for providing their intended services. For example, in a smart home application, a device gathers private information and ambient information with its sensors and then sends the gathered data to a service application through a proper network infrastructure. In the service applications, the gathered data is processed and analyzed for extracting higher level information, that is, knowledge about the environment, devices or even human. Such a feature of comprising many technologies causes a potential point of vulnerability. Therefore, each IoT component should need multifaceted security solutions such as confidentiality, access control, authentication/authorization and privacy preserving techniques, etc. Also, because the interdependencies of each IoT components cause new vulnerability of IoT systems, IoT services should be carefully designed and integrated with considering proper security and privacy issues. In this talk, the security and privacy issues in IoT services are presented and detailed security techniques in IoT components are discussed.
Biography:
Dr. Howon Kim is Associate Professor at the Department of Computer Engineering, Pusan National University (PNU). Before he joined PNU, he had worked at ETRI as a team leader for 10 years since December 1998. He had visited Communication Security Group (COSY) in Ruhr-University Bochum, Germany, as a post-doctoral research fellow, from July 2003 to June 2004. He got his Ph.D. degree from Pohang University of Science and Technology (POSTECH) and bachelor's degree from the KyungPook National University. His main research interests include Internet of Things (IoT) and Its Security and Privacy Issues. He has many research achievements in the Information Security Area such as ZigBee Security, CoAP security, Crypto Hardware Module, Light Weight Public Key Crypto Algorithm (Elliptic Curve Crypto Algorithm), Embedded System Security and IoT Device Security, etc. He is currently working on developing security and privacy issues on IoT devices and services including networking.



Special Session V: Big Data


October 24 (Friday), 2014
09:00-10:30

Session Title Invited Speakers
09:00-09:30   Big data: Now and Tomorrow Mr. Jin K. Lee
CTO, Senior Director, SAS
Institute
09:30-10:00 Big Data for a Telecom Operator Dr. Hongsung Chang
Head of Data Technology
Laboratory, SK Telecom
10:00-10:30  A New Open Data Interface (ODI) for Big Data Service Dr. Hwa-Jong Kim
Professor, Dept. of Computer
Engineering, Kangwon National
University


Invited Talk : "Big data: Now and Tomorrow"
Mr. Jin K. Lee, CTO, Senior Director, SAS Institute

Abstract:
Gartner forecasts that a 30-fold increase in Internet-connected physical devices (26 billion installed units) by 2020 will significantly alter supply chain leader information access. Future is now today! Connected World is changing our customer’s behaviors. Marketers are becoming more difficult to be aware of their contexts, along with they are becoming more social, mobile, and real-time. How to utilize Big Data from customer’s digital footprints to identify right time, right channel and right offer with Big Data Analytics? This talk will cover several best practices in telecom, financial and service industries, how to manage omni-channels strategy and orchestrate marketing action. It also introduces the new idea of Marketing Decision Hub to respond by real-time actions to customers with advanced analytics.
Biography:
Jin K. Lee joined SAS Institute as Head of Solution Services Professionals (SSP) Division on 2007. In his current role (Chief Strategy Officer & Chief Technology Officer, SAS Korea), he is responsible for helping customers to solve business analytics problems in the area of Big Data Analytics from defining the right strategy, selecting the appropriate implementation approach, optimizing the design of analytics organization, sharing the best practices, facilitating executives to change their culture to ‘Data-Driven Decision Making’ as well as advocating SAS value and vision to the public. In his public role, he is the civil advisory board member of Government 3.0 - Big Data Unit (Open Government Initiative in Korea). Prior to SAS Korea, he worked for Oracle for 15 years in various consulting fields such as DBA, client/server
architect, DW and DB Marketing, CRM, Risk & Profitability Financial Service Applications, NGS Core-insurance and so on. He was involved in various strategic projects in financial services, telecommunication, manufacturing, service providers and government. He also has experience in various roles such as technical consulting, professional service, change management, technical management.


Invited Talk : "Big Data for a Telecom Operator"
Dr. Hongsung Chang, Head of Data Technology Laboratory, SK Telecom

Abstract:
Although Google and Facebook are the common names that come up when discussing Big Data and Hadoop, telecom operators have been investing significantly in the Big Data technology to process the gigantic internal data and develop data-driven business cases. SK Telecom is not an exception, and actually leads the trend by developing analytic engines handling Natural Language Processing, Speech to Text Translation, and Video Analytics. In order to supplement the analytic engines, a massive Hadoop platform capable of storing and processing petabytes of data was implemented. Data processing technologies such as Tajo and T-Spark are parts of SK Telecom’s efforts to process large amount of data effectively. Examples of utilizing telecom operator-specific data, including mobile traffic and call records, are real-time traffic quality monitoring (biz innovation), churn-out prevention, and geo-spatial analytics service (data monetization).
Biography:
Dr. Hongsung Chang is Head of Data Technology Laboratory, which is responsible for big data processing and analytics of SK Telecom. Before joining SK Telecom in August 2005, he had worked for Samsung Electronics as a senior system engineer since March 1999. He received his B.S., M.S., and Ph.D. degree in Computer Engineering from Seoul National University. He has 15 years of work experience in ICT industry, and has more than 70 patents. His current research area includes Cloud Computing, Hadoop and Data Science.


Invited Talk : "A New Open Data Interface(ODI) for Big Data Service"
Dr. Hwa-Jong Kim, Professor, Dept. of Computer Engineering, Kangwon National University

Abstract:
The effort to analyze and utilize current big data is generating yet another body of big data, and will lead to a dramatic increase in network traffic. We need a scheme to handle over-running of data traffic and overuse of telecommunication resources. We also need a way to boost creative data services, preparing for the next step beyond current smart phone applications. In other words, we need a way to maximize the utility of big data while mitigating the load on network traffic. This talk introduces the Open Data Interface (ODI), a new data access and publishing scheme. The ODI provides multilevel access of data including raw data, analysis results or graphical reports. ODI is a potential solution for Data as a Service (DaaS), facilitating a practical data market. ODI is positioned between APIs and applications, and will help the app programmers by providing convenient bi-directional use of API pools. Unlike traditional APIs with limited access to data and complex web programming requirements, ODI will enable easy data mash up and support micro-selling of creative ideas or analysis.
Biography:
Dr. Hwa-Jong Kim is Professor of the Dept. of Computer Engineering at Kangwon University in Korea. He advises many government departments for ICT and big data services. He is working for Big Data Forum in Korea. He published the best-selling “Computer Network Programming,” a textbook used in more than 60 universities in Korea. He was a visiting researcher at University of California at Berkeley, and a visiting scholar at University of Washington. He received his B.S. degree in Electronics Engineering from Seoul National University, and M.S. and Ph.D. degrees from Korea Advanced Institute of Science and Technology (KAIST), Korea.



Special Session VI: Next Generation Broadcasting Technologies


October 24 (Friday), 2014
11:00-12:30

Session Title Invited Speakers
11:00-11:30   Internet of Media for Future Knowledge Society Dr. Jun Kyun Choi
Professor, Department of
Electrical Engineering, KAIST
11:30-12:00 Government R&D Strategy of Smart Media in Korea Dr. Hyunje Park
MSIP Smart Service CP,
Institute for Information &
Communications Technology
Promotion (IITP)
12:00-12:30  KT Strategy of Smart Media Services Dr. Seong-Choon Lee
Head of Service Laboratory, KT


Invited Talk : "Internet of Media for Future Knowledge Society"
Dr. Jun Kyun Choi, Professor, Department of Electrical Engineering, KAIST

Abstract:
In this presentation, the vision and requirements for future ICT infrastructure are shown. Toward the future knowledge society, key trends and conceptual vision will be introduced. The meaning and relationship among data, information, and knowledge are analyzed. The data science including human perception, data format and data processing are also proposed for the future knowledge society. In combination with the recent Internet of Things (IoT), the concepts of Internet of Media (IoM) are proposed, which is clearly different from existing telecommunication and broadcast media. The IoT sensor data collected from the certain environments such as bus terminal, hospital, shopping center, etc are used to mashup with the related video and audio material. The Internet of Media provides some intelligences on digital signage screen which is used to display the context-aware audio/visual media combined with IoT sensing data.
Biography:
Dr. Jun Kyun Choi received the B.Sc. (Eng.) from Seoul National University in electronics engineering, Seoul, Korea in 1982, and M.Sc. (Eng.) and Ph.D. degree in 1985 and 1988, respectively, in electronics engineering from Korea Advanced Institute of Science and Technology (KAIST). From June 1986 until December 1997, he was with the Electronics and Telecommunication Research Institute (ETRI). In January 1998, he joined the Information and Communications University (ICU), Daejeon, Korea as Professor. At year 2009, he moves to Korea Advanced Institute of Science and Technology (KAIST) as Professor. He is a Senior Member of IEEE, the Life member of Korea Institute of Communication Science (KICS). His research interests are concerned with broadband network and web-based IPTV technologies particular emphasis on performance and protocol.


Invited Talk : "Government R&D Strategy of Smart Media in Korea"
Dr. Hyunje Park, MSIP Smart Service CP, Institute for Information & Communications Technology Promotion (IITP)

Abstract:
The consumption environment and use-behavior of media are changed radically according to the advancement of broadcast communication convergence and spread smart device supplies. It is expected to extend the new media enterprises according to the high growth of smart media market which is related to VoD, social media, augmented media, digital signage, etc. It needs to maximize national competitiveness by means of playing a leading role in future convergence services with smart media. The government medium-and long-term R&D strategies are needed for excavation of creative business model and extension of convergence services to deal with the variation of broadcast and communication media ecosystem.
Biography:
Dr. Hyunje Park is a smart service Creative Planner (CP) of Ministry of Science and ICT Future Planning (MSIP) at Institute of Information & communications Technology Promotion (IITP) and is managing the R&D program of MSIP. He had also worked for government R&D Program Director (PD) in the area of broadcasting & media since 2011. He was a co-founder of Solvit Media, Inc., one of the Korean first multimedia ventures in 1991. He had joined Thrunet, Co. Ltd. in 1997 and created the first high speed Internet and broadband portal service In Korea. He had been a founder and CEO of Zooin Net, Co. Ltd., a solution provider for IPTV and SmartTV until 2010. He received the MS and Ph.D. degrees in computer science from KAIST, where he was a network manager of the world’s second Internet, SDN. He received
his bachelor’s degree from the Seoul National University. His main research interests are smart services including smart media and Internet of Things (IoT).


Invited Talk : "KT Strategy of Smart Media Service"
Dr. Seong-Choon Lee, Head of Service Laboratory, KT

Abstract:
Smart media is a smart communication tool or media that can interact with users and provide convergence content anytime, anywhere. With propagation of smart devices and high speed mobile network, users can watch video content anywhere. Furthermore, the boom of the smart phone and tablet has result in increasing use of another device while watching TV. In this presentation, kt status and strategy of smart media service including smart IPTV, UHD, second screen, and mobile TV are presented.
Biography:
Dr. Seong-Choon Lee is Senior Vice President of KT. He has been with KT since 1985. He began his KT career in Quality Assurance Center where he spent 6 years, followed by radio communication technology and business including Digital Broadcasting Satellite and Digital Wireless Communication. Currently, he remains head of Service Laboratory dealing with the innovative media technologies for advanced IPTV service, smart home service and home appliance robot, and various S/W application technologies including S/W engineering and QA, video conferencing service, multi-modal service and virtual goods creation and distribution. He holds B.S., M.S. and Ph.D. degrees from Seoul National University, all in Electronics Engineering.